The social media has succeeded in bringing together the largest number of people from different country, tribe and ethnicity. It has changed lives, influenced businesses and helped the nation with economic growth.

Quite a number of people made fortune through the Social media since the immediate turn out in the usage some years ago. Approximately 3.6 billion people are using social media worldwide as at the time of this post. This number is projected to increase to almost 4.41 billion in 2025.

Social media has also made it possible to interact with people you might never meet throughout your existence if there was no Social media. The likes of WhatsApp, Instagram, Facebook, Twitter and so on changed the world of Interaction for better and as a result, helped many Businesses grow.

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Leveraging on the social media for your business will in every way, change your Business story. Imagine as a product seller, you get to sell to quarter of the Social media users. This is possible and attainable but how?

How to Leverage Social Media for Business

1. Start with a plan : There is a common saying which goes thus; “he who fails to plan, plans to fail”. Nothing ever worked out without a well drafted plan.

2. Choose the platform which is right for you : These platforms have their respective features, check the one that suit your business and make use of it.

3. Know your audience : one of the problems associated with most Businesses is ‘Low Sale’ because most Business owners lack the knowledge of ‘who to sell to’. You have to know where your potential buyers are, it makes it easy to sell to them.

4. Build relationships : Meet people both offline and online and build a relationship with them, make them have trust in you and what you do. That relationship will help you grow your business because they will be the one to tell people about you.

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5. Share compelling visuals whenever you can: Sharing compelling visuals about your business will not only register your business into their heads, but also compel them to patronize you.

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6. Focus on quality over quantity : Do not prioritize quantity over quality, quantity will bring you short-term buyers ; when then quantity changes they stop buyer, while quality brings long-tem buyers ; no matter the change in price they stick around because of the quality.


Buyers can come from anywhere when your business is Social media based, especially when your services don’t require your physical appearance.

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