Scheduling your Instagram posts in advance is the easiest way to save time on the platform so that you can focus on what matters.

As Instagram has grown, and has becomes an integral marketing channel for businesses worldwide.

A busy social media manager can find it difficult to consistently post to Instagram.

This is where scheduling comes in.

Learning how to schedule Instagram posts is one of the biggest time savers and productivity hacks for social media managers and users today. And what’s more, scheduling your Instagram posts has many benefits.

Studies have shown that consistency is key to growth on Instagram, so scheduling your Instagram posts and ensuring regular updates can be a win-win situation—both boosting your reach and engagement as well as saving you valuable time throughout the day.

This guide will explain exactly how to schedule Instagram posts.

Let’s dive in!

Unlike Facebook, scheduling posts to Instagram cannot be done directly. In order to be able to schedule Instagram posts, you need to use an Instagram scheduling tool and the one we’ll be talking about is Creator Studio

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If you have a business or creator profile on Instagram, you can use Facebook’s native Creator Studio to craft and schedule your posts from your computer desktop.

For influencers with creator accounts, Creator Studio is actually the only place you can schedule your posts. Instagram designed this tool with influencers in mind, which means that its free, no-frills features are focused on ease of use for growth-oriented pros.

On the other hand, if you’re a brand with a business account — or simply a power user looking for some extra time-saving “frills” — you can choose between Creator Studio and any number of third-party tools with more robust, long-range features. (If this is you, skip to the next section.)

Follow these steps to use Creator Studio as an Instagram scheduler:

1. Link your Instagram account to Creator Studio

Head over to Creator Studio and follow the prompts (or use Facebook’s instructions) to link your Instagram to Creator Studio.

The steps will differ if your Instagram account is already linked to a Facebook page or not.

2. Click Create Post

Once you’re all set up, click the Instagram icon in the top bar, then click create post. Then click Instagram Feed.

Note that you also have the option to post to IGTV: here’s a separate guide on how to schedule your IGTV videos.

Creator Studio Create Post Instagram Feed

Pro Tip: Notice because its not possible to post or schedule an Instagram Story from Creator Studio. To do that, you’ll want to check out how to schedule Instagram Stories.

3. Upload your visuals

Now that you’re building your post, you can select a photo to upload as a post to your feed. (You can upload many and make a carousel post, and you can also upload video).

To do so, click the blue Add Content link in the grey box, and choose a file to upload (or else select a photo from Facebook to share.)

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This is a good place for us to mention that there’s no content library in Creator Studio, so you won’t be able to store or manage your visual assets or templates here. (Depending on your workflow, this could be a massive inconvenience or a negligible one.)

Add Content to upload visuals

Also, if you want to add multiple photos or videos to make a carousel post, note that once you’ve uploaded one photo, the Add Content button moves to the upper right corner. Like this:

Add content multiple photos or videos

4. Craft your post

Now do your usual magic: write a good captionuse the right hashtags (up to 24 of them), tag relevant accounts (up to 30), and add your location.

You can use emojis, too, if you wish.

Creator Studio use emojis

You can also click over to Advanced Settings to turn off comments and/or add some alt text for people with visual impairments:

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Advanced Settings increase accessibility by turning off comments or writing alt text

5. Schedule your post

Now it’s time to schedule. In the lower right corner, click the arrow beside the blue Publish button, and select Schedule. (You can also click Publish Now or Save as Draft.)

Be warned that Creator Studio won’t give you much guidance as to the best time to post. You’ll want to check your own Instagram analytics to see when your audience is online, or read our industry-by-industry guidelines on the best time to post to Instagram.

Schedule Instagram post on Creator Studio

That’s it! Now you can lean back and read comments later.

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